Google Reveals a New Tool
Rising Retail Categories
As a
search engine, Google keeps growing every second. Even during this pandemic
time, they had updated their core algorithm. The last update was on 4th May
2020. Google provides some tools like market finder, keyword planner, trends,
page speed insight, etc to the online marketers for the proper marketing of
their services or products. Google tried to improve its tools in every step of
their growth.
Previously
we used Google trends for knowing the popularity of keywords in that particular
location & time period. By understanding the trending keywords, we can
simply push our business or product having that same keyword to that location,
which will increase the chance of conversion.
Do
you think will it be more helpful, if Google provides the product categories
which people are currently searching for?
Now
Google introduced a new tool called "Rising Retail Categories", for
digital marketers (especially for an E-commerce marketer). This tool is
designed to help the marketers to be updated with the high demand products amid
the COVID-19 pandemic. This is the first time, Google has provided this type of
insight into the product categories people are currently searching for.
Consumer interests are rapidly changing from one month to another. During this
COVID time, this tool is very much helpful for a digital marketer especially
for an E-commerce marketer to sell the products.
Professionals
and digital marketing agencies said that this data is more helpful for
·
- Content Creation: Unique content about rising products has a high chance to rank on Google.
-
Promotion: Can promote your
products to the correct audience at the correct time.
-
Product Designing: Can
design new products according to the demand in the market.
Hope
this tool and regularly updated data will help your business during this
pandemic time.
