Neeva – The Newly Launched Search Engine to Challenge Google

We all know that Google is the largest search engine in the world. According to the latest survey in 2020, Google has 90% of the global search market share. Over the past two decades, lots of search engines including Microsoft’s bing tried to push down google search market share. Recently DuckDuckGo tried to push down google based on privacy issues. But still, Google has a specific dominant on the search engine market.

Sridhar Ramaswamy

Sridhar Ramaswamy is a man who worked in Google from 2003 to 2018 (15 years),  as Senior Vice President of Ads & Commerce. In an interview held by “The New York Times”,  Ramaswamy told that he had left google because of disillusionment. The continuous effort to maintain Google’s growth, he said, had come at a heavy cost to the company’s users. Relevant search results were pushed down the page to find more space for advertisements, and privacy data was sacrificed for some online tracking tools to keep tabs on what ads people were seeing.

Neeva

After two years,  Ramaswamy has formed a new company and tried to create an alternative to the google search. The newly developed search engine is called Neeva. Maybe this search engine(Neeva) will challenge or replace google in the future. Because this is developed by an Indian-American Ex-Google Executive who handled the charge of the company’s $115 billion advertising arm (Ramaswamy). Vivek Raghunathan ( ex-VP of Monetization at YouTube ) is a co-founder of Neeva search engine.

Neeva gives more priority to the relevancy of search results since it is an ad-free search engine. This search engine is never going to generate money with user’s privacy & datas instead  Neeva collects a subscription amount from the users. The monthly subscription amount is about 10 USD per month.

In the future, the Neeva search engine will be a direct competitor to Google which will not have Ads and is subscription-supported. Neeva so far raised USD 37.5 million and has 25 employees.

Do you think Neeva can push down Google?

Reference:- https://www.talenteracademy.com/articles/neeva-search-engine-by-former-google-executive-sridhar-ramaswamy/

Google Reveals a New Tool - Rising Retail Categories

Google Reveals a New Tool

             

                                                       Rising Retail Categories

As a search engine, Google keeps growing every second. Even during this pandemic time, they had updated their core algorithm. The last update was on 4th May 2020. Google provides some tools like market finder, keyword planner, trends, page speed insight, etc to the online marketers for the proper marketing of their services or products. Google tried to improve its tools in every step of their growth.

Previously we used Google trends for knowing the popularity of keywords in that particular location & time period. By understanding the trending keywords, we can simply push our business or product having that same keyword to that location, which will increase the chance of conversion.

Do you think will it be more helpful, if Google provides the product categories which people are currently searching for?

Now Google introduced a new tool called "Rising Retail Categories", for digital marketers (especially for an E-commerce marketer). This tool is designed to help the marketers to be updated with the high demand products amid the COVID-19 pandemic. This is the first time, Google has provided this type of insight into the product categories people are currently searching for. Consumer interests are rapidly changing from one month to another. During this COVID time, this tool is very much helpful for a digital marketer especially for an E-commerce marketer to sell the products.

Professionals and digital marketing agencies said that this data is more helpful for

·        

•   Content Creation: Unique content about rising products has a high      chance to rank on Google.
•        Promotion:  Can promote your products to the correct audience at the    correct time.
•         Product Designing:  Can design new products according to the          demand in the market.

Hope this tool and regularly updated data will help your business during this pandemic time.

Reference:- https://www.talenteracademy.com/articles/google-tool-rising-retail-categories/